JC PROJECT LIFT:

LIFT Together
LIVE Better

Empowering Families, Enriching Futures with PROJECT LIFT
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Created and funded by The Hong Kong Jockey Club Charities Trust -
JC PROJECT LIFT

Created and funded by The Hong Kong Jockey Club Charities Trust, JC PROJECT LIFT is based on the successful Graduation Approach used in rural settings overseas, but localised to a targeted model to address the challenges of poverty in the modern urban environment as the Urban Graduation Approach (UGA). the drive and creativity of Hong Kong as a regional philanthropic centre, JC PROJECT LIFT will provide comprehensive assistance to families in transitional housing.

To help families break out of the poverty trap it focuses on enhancing seven family capabilities and developing sustainable livelihoods. It empowers families financially through a savings plan with preferential high interest rates and through initiatives to improve employment aspirations and prospects. Just as importantly it seeks to build confidence and self-esteem, encouraging families to expand their social circle and to engage with the wider community. With the support by the HKSAR Government Housing Bureau and Labour and Welfare Bureau, the project aims to benefit over 14,000 families living in 25 transitional housing sites across 11 districts.

The Five Pillars of Empowerment: Our Intervention Model

Our programme provides extensive support in 5 vital domains, empowering individuals and families with holistic interventions to navigate towards better lives.
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Family Capacity Building Planner (FCBP)
Customised development plans empowering sustainable growth and resilience.
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Family Capacity Building Fund
Financial support ranging from $10,000-$20,000.
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Level-Up Empowerment Employment Centre
Guidance from professional consultants on strength identification, skill enhancement and exploration of new career paths.
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Savings Plan with Preferential High Interest Rates
Incentivizing savings habits and building financial literacy
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JC LIFT Hub
Strengthening community support networks and enhancing health and well being.
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Propelling Change:
Our Targeted Impact

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11

districts
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25

transitional housing sites
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4,200

families with targeted interventions
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14,000

families benefited